Let's talk about your business聊聊您的企业
Tell us a little about where you are and what you're thinking. We'll get back to you to arrange a short call.简单介绍一下您的现状和想法，我们会尽快回复并安排一次简短通话。
I started out in tech with an engineering degree, then moved into finance: private equity, venture capital and investments, and corporate accounting.我从科技行业起步，拥有工程学位，之后转入金融领域，涉足私募股权、风险投资与投资，以及企业会计。
That mix means I've seen both sides. I've looked at businesses the way an investor or a buyer does, pulling apart the numbers and the story behind them. And I've done the less glamorous work too: the month-end close, the budgets and the reporting that leadership teams actually rely on.这样的经历让我看到了两面。我曾以投资者或买家的眼光审视企业，拆解数字及其背后的故事；也做过不那么光鲜的工作：月结、预算，以及管理层真正依赖的财务报告。
I started JoyIn Advisory because most founders and small business owners don't get this kind of help until it's too late or too expensive. I want to help you grow, and make better calls along the way.我创立JoyIn Advisory，是因为大多数创始人和中小企业主往往要等到为时已晚或代价太高时，才能得到这样的帮助。我希望帮助您的企业成长，并在这个过程中做出更好的决定。
- Qualified CPA (CPA Australia)注册会计师（澳洲CPA）
- Engineering and tech background工程与科技背景
- Private equity, venture capital and investments私募股权、风险投资与投资
- Corporate accounting企业会计
Why me, and not just AI?为什么选择我，而不只是用AI？
I use AI every day. It's fast and it's genuinely good at routine work. I'd be lying if I said otherwise. But there's a lot it can't do:我每天都在用AI。它速度快，处理日常工作确实很出色，否认这一点就是在说假话。但它有很多事情做不到：
- It can't sit across from your bank manager, your buyer or your board and stand behind the numbers. I can.它无法坐在您的银行经理、买家或董事会对面，为数字负责。我可以。
- It doesn't know when a number looks wrong. I've seen enough deals and month-ends to spot the ones that don't add up.它不知道哪个数字看起来不对。我经手过足够多的交易和月结，能看出哪些数字对不上。
- It won't tell you what you don't want to hear. I will, politely.它不会告诉您不想听的话。我会，而且会说得客气。
- It isn't accountable. When I give you a number, my name is on it.它不承担责任。我给您的每一个数字，都有我的名字在上面。
What I'm not: a broker, a salesperson or someone who'll bury you in a hundred-page report. If I don't think I can help, I'll tell you on the first call.我不是经纪人，不是推销员，也不会用上百页的报告把您淹没。如果我认为帮不上忙，第一次通话时就会直说。